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Business Planning

CTBC strongly believes that all successful businesses must have a specific understanding of the exactly how they make money.  A good Business Plan is a plan that is simple, to the point, and provides employees, customers, suppliers and financial partners a clear picture of your company.  A good Business Plan tells a story, outlining a vision supported by facts. Understanding the key business issues and areas that affect sales, cash flows and profitability allows your business to adapt to changing market conditions in a timely manner and secure financing when needed.

 

CTBC has reviewed hundreds of Business Plans and helped dozens of companies write their Business Plans.  All Business Plans should discuss at least 6 Major Categories.


History and Vision

  • Basic Description of your Business
  • Mission Statement
  • Business Structure
  • Organization
  • Products & Services

Market

  • Target Customers
  • Market Analysis
  • Product Features and Benefits
  • Competition

Sales Strategy

  • Advertising and Promotion
  • Pricing
  • Distribution Channel
  • Location Strategy

Operations

  • Purchasing
  • Manufacturing
  • Service Delivery
  • Quality Control
  • Inventory Management
  • Logistics
  • Human Resources

Financial Plan

  • Financing Strategy
  • Financial Proformas
  • Ownership Structure

Challenges

  • "What If " Scenarios
  • Contingency Plans

Helping Clients Increase Profits